Marketing Plan For Noodles And Company Essay - 1328 Words

VII. Marketing Plan The location of the planned Noodles and company franchise in Mississauga is a center for multiculturalism and different cuisines, therefore it will be marketed as a restaurant that satisfies tastes from around the globe. Furthermore, as a developing urban center for workers and students, the restaurant will secondarily be marketed as a fast casual restaurant for people looking for a fast, healthy, and cheap meal. The current marketing strategy for Noodles and Company is not as strong in Canada as it is in the USA. Nevertheless, it is a strong strategy in the USA that helps inform consumers on the company. The slogan for the brand(See appendix C) symbolizes the numerous offerings of noodle and pasta dishes from around the globe. The company holds majority of their advertisements on billboards, but lately has been transitioning to more digital media focused marketing. Noodles and Company has also refocused its marketing campaign on the quality of the food served, an d the freshness of ingredients(See Appendix D). To promote the franchise many promotional and advertisement efforts must be undertaken. Firstly, the franchise will be set around a strong corporate social responsibility campaign. This campaign invokes the support of local Ontario farmers that grow vegetables and breed livestock that is organic. Another possible CSR campaign is living a healthy lifestyle, this is suitable to the brand because of the nature of the menu, nutritious and healthy.Show MoreRelatedMarketing Plan for Nissin Foods1701 Words   |  7 PagesBUS205 Marketing Management Individual Written Assignment Marketing Plan for NISSIN FOODS Name: Tai Kwong Fai Sam Student No.: 1191650 As we all know, NISSIN Foods (æâ€" ¥Ã¦ ¸â€¦Ã© £Å¸Ã¥â€œ ) is the first company in the world to make instant noodles and the oldest and largest manufacturer of instant food in Japan.. 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